This film dramatized the Battle of Ia Drang in November 1965, the first major engagement of American troops in the Vietnam War. The film was directed by Randall Wallace and stars Mel Gibson (they of the "Braveheart" fame). It is based on the book We Were Soldiers Once ... And Young by Lieutenant General (Ret.) Hal Moore and reporter Joseph L. Galloway, both of whom were at the battle.
Dragon produced this promo item to go with the show. They did this with many action movies at that time (Windtalkers, Bad Boys II, Black Hawk Down, K19 Widowmaker, SWAT etc) - great for collectors like moi but like i said, in their heyday. The box came with a slipcase cover.
The package itself
Lt Col Hal Moore and his RTO, Smith