In today's newspapers, it was reported that FAST-FOOD giant McDonald's has stirred up a controversy by omitting the pig character from its latest toy promotion. The pig soft toy was expected to have been part of a 12-character Doraemon set depicting the animals of the Chinese zodiac calendar.
McDonald's decided not to include the pig toy to avoid offending Muslim customers, and had a Doraemon Cupid toy in its place instead. The move has upset customers keen on collecting all 12 toys in the series.
McDonald's had failed to consult Muslim opinions before making the decision to exclude the pig toy. Indeed, Muslim teachers and scholars said they saw nothing wrong with a halal restaurant giving out pig toys. Muslim patrons of the restaurant also said they did not see the pig toys as a problem. Dr Syed Muhd Khairudin Aljunied, an assistant professor of Malay Studies at NUS was quoted as saying, "Pigs and dogs are not non-halal, except when they are consumed."
If McDonald's decided to omit the pig, how come they forgot about the dog, which Muslims generally cast in a negative light because of their ritual impurity.
Major FAIL on McDonald's part, making assumptions because we all know that when you ASSUME something, you make an ASS out of U and ME - ha! ha!
Check out the Ultra Cool Ultra Happening Bandai chogokin GACHA DORAEMON gashapon action figure - this is how it should be done ;p