There's the saying "Strike while the IRON is HOT!" which is to say "When you have an opportunity to do something, do it before you lose your chance."
It seems that many companies are taking it too literally when it comes to IRON Man ;p Everybody wants IN on the piece of the action, a taste of the pie. Due to the success of Marvel Studios "Iron Man" films, Hot Toys was the first to capitalize on them to make HUGE profits from dishing out endless Iron Man 12-inch figures in every variant and color and type. They had collectors eating out of their hands buying everything they sold, sometimes even more than one per type.
Now other companies have joined in the fray. This is Play Imaginative upcoming release: Super Alloy Iron Man Mark VII 1/6 scale collectible figure which will come with Hall of Armor. Pre-order is now open for sale in Singapore only. Well, what do you know? There's something actually coming out from Singapore.
Super Alloy Iron Man Mark VII
Approx. Height: 30.5cm (12inch)
Approx. Weight: 1kg
The Super Alloy Iron Man Mark VII features Tony Stark’s upgraded Iron Man suit as featured in the 2012 movie "The Avengers". This fully articulated figure has the full range of movements and poses, and is made of 88% die-cast metal alloy, weighing approximately 1kg.
Play Imaginative upcoming Super Alloy Iron Man Mark VII 1/6 scale collectible figure comprises of at least 88% die-cast metal alloy; Die-cast metal mask, torso, arms, & legs; Battery operated lights for ARC Reactor, eyes & palm areas (batteries included); Magnetised feet automatically activate Hall of Armor lights when placed in position; Armored figurine with 50 points of articulation; Ball-jointed shoulders for full range of arm movements; Double-jointed body, bendable at upper torso; Fully articulated hands and fingers. Comes with a figure stand, Packaging artwork by Adi Granov
The Super Alloy Hall of Armor is where Tony Stark houses his Iron Man suits. Featuring 5 different lighting modes activated by remote control, it allows for ease of use within any display cabinet. With a die-cast metal back interior and base, the Hall of Armor weighs approximately 3.6kg.
When the Iron Man Mark VII is positioned in the Hall of Armor, magnetised feet automatically activate lighting mode 5 for an impressive display.
Super Alloy Hall of Armor
Approx. Dimensions: 24.9cm(W) x 19.1cm(D) x 41.4cm(H)
Approx. Weight: 3.6kg
Features Die-cast metal back interior & base; Battery operated lights for side, top, back & base areas (batteries included); 5 different lighting modes to choose from; Infrared remote control operates lights for ease of control within display cabinet; Lighting mode 5 automatically activated by magnetised feet in Iron Man figure when placed in position; Magnetic sides, top and base allow multiple Halls of Armor to connect with and stack on top of each other; Magnetic waist clamp to hold the Iron Man figure in position
This all sounds GREAT but I would really have loved to see actual product pictures (even prototype images would have been good) of the Super Alloy Iron Man Mark VII 1/6 scale collectible figure rather than these computer generated images. I would love to see the 50 points of articulation in action poses to show what it can do.
I had seen this figure on display at the 2012 STGCC last year and posted pictures HERE but the Super Alloy Iron Man Mark VII 1/6 scale collectible figure was also placed in a static standing pose without any action poses to show off its articulation and range. The size and scale didn't impress me either and I found myself more drawn to Hot Toys version which is cheaper and seems to have more detailing plus a Tony Stark head sculpt to boot.