What Square Enix does is to take all the popular DC comic book characters (the good and the bad / superheroes and supervillains) and give them a variant look which differed from how they usually looked like in the comic books. The look always ended up usually more Japanese anime / manga-like and I didn't quite fancy them.
Their take on Iron Man, however, seems to be a move in the right direction. Square Enix has given his armor a rugged look (less finished?) and made his helmet more streamlined. It looks more like actual armor compared to the more modern take of the armors (which were very smooth & finished with a spit and a shine) we have seen in the films.
There's an interesting play of colors, with the addition of a lot more black into the usual red and yellow (gold) mix. It has given the character a darker look, almost as if this is DARK Iron Man. He almost looks sinister, and definitely intimidating.
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Square Enix has never been good with faces which was one of the reasons why their DC variant figures didn't resonate with me because Superman, Supergirl and many of the DC superheroes with faces exposed just didn't look good. Iron Man, on the other hand, wears a helmet and that's probably why he looks so bada$$ here.
Here's a picture taken of Square Enix’s Play Arts Kai Marvel Variant Iron Man as seen at New York Comic Con (NYCC) 2014 - Picture courtesy of Toyark (link HERE). The difference in lighting helps in showing off the nice details of the armor.
This is not your usual Iron Man but definitely a very nice variant of the Iron clad superhero with a suit of armor. This would certainly make an interesting addition to anyone's Iron Man action figure collection.
May 17, 2014 – Review of Square Enix Play Arts Kai RoboCop 2014 version 1.0 HERE, HERE and HERE
November 24, 2014 – Square Enix Play Arts Kai 1/7 scale Arkham Origins Batman vs Deathstroke 10-inch action figures posted on my toy blog HERE